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UPROAR is a conservation and media organization that works with partners to develop and promote market-based solutions to support conservation and biodiversity globally.
our mission
Our mission is to create awareness and engagement in order to generate direct funding of trusted, impactful, high-profile nature-based projects and programs. We support each phase of the process with engaging marketing communications assets.
UPROAR works with a range of partners including NGOs, scientists, local communities, governments, project developers, and corporations to develop and promote market-based solutions to support high-profile and vetted, science-based, conservation and biodiversity projects and initiatives globally.
meet the UPROAR team
Anthony Bay
co-founder
he/him
Terry Garcia
co-founder
he/him
Sophia Bay
vice president
she/her
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Our expertise includes everything from storytelling to conservation, technology to anthropology, scientific exploration to international relations. What makes us unique is that we have the combination of experience of on the ground-level efforts and the business savvy to effectively navigate public-private partnerships.
our story
UPROAR's story began at the end of 2016 with the goal of finding new sources of funding for conservation at scale. In our early days we began to explore harnessing the power of social media to connect people with conservation efforts around the world. We built our Lenses in the Wild program, created a virtual marketplace where individuals could connect with conservationists, started creating short-form content, and built a following. Although we were seeing successes with this model, it wasn't driving the scale of capital that our planet needed. So, we began testing new ideas.
In 2020, UPROAR and ClimeCo began a joint venture financing habitat restoration, biodiversity preservation and community engagement through high quality, nature based carbon removals which could be monetized as carbon offsets. Via UPROAR's extensive network in the conservation community, we help conservation organizations understand how they can utilize voluntary carbon markets to obtain substantial funding for the reforestation projects they are either already conducting or have dreamed of doing but couldn't find the financing for with a purely philanthropic model. As new nature-based solutions such as biodiversity and plastic credits achieve broader adoption, we will work to aid conservationists in obtaining these new sources of financing.
Our expertise is our uniqueness.
We take a bottoms-up approach, working backwards from the needs of our on-the-ground project partners. We are able to leverage our extensive business and conservation network s to advance our partner’s objectives.
Whether you are a corporate customer looking to find high-quality nature-based solutions or a conservation organization looking to explore market-based solutions, UPROAR can help you meet your organization’s goals.
4Nature
In order to fund these critical projects, we have developed a unique and forward looking approach and program. Rather than selling incremental carbon offsets over time, we will secure sufficient resource commitments upfront to undertake long term preservation and restoration work in a coordinated way which also enables us to deliver environmental & economic benefits, including carbon offsets, much faster.
UPROAR has partnered with ClimeCo, a global pioneer in the development of environmental commodities and sustainability solutions for businesses, to create 4Nature. 4Nature is a newly conceived and designed program designed to give companies an opportunity to play an instrumental leadership role in saving some of the planet’s most unique and important locations. Launch partners include Saving Nature and Cultural Sanctuaries.
cloud forests of colombia
project highlight
climate
Cloud forests are some of the planet’s most unique and biodiversity-rich regions despite only accounting for 1% of global forests. These extraordinary forests are created when warm air meets cooler mountain currents, producing rare and hyper-specific conditions for an immense variety of life to thrive.
This reforestation project will not only restore one of the planet’s most biodiverse ecosystems, it will also produce approximately 251,000 tonnes of carbon credits.
conservation
With nearly two million species of plants, animals, fungi, and microorganisms, these remote rainforests hold approximately 1/6 of our planet’s total biodiversity.
Without securing these areas for reforestation, continued conversion of land to agricultural production could further erode habitat quality. We are working with our partners at Saving Nature to purchase areas of deforested land as it becomes available and restore the forest of those properties to create an essential wildlife corridor that will be protected in perpetuity.
communities
We are assisting local farmers with the development of eleven family-owned, women-run nurseries, including assistance with training, technical support and financing for infrastructure, labor, and materials in addition to expanding our partner’s nursery production. Beyond employment related to the restoration project, there are job opportunities in reserve management and scientific research.
this is a very important project because in this village women have very little opportunities to have an income to support our families
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UPROAR’s network
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